Our People

The Team

Ruiming Xu

Co-Founder & Lead Consultant

Ruiming is an undergraduate student at Rotman Commerce at the University of Toronto pursuing a Specialist in Management. Ruiming focuses on projects involving business strategy, marketing, and opportunity analysis.

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Aarnav Gupta

Co-Founder & Consultant

Aarnav is an undergraduate student at the University of Toronto, Rotman Commerce, pursuing a Management Specialist. Aarnav primarily focuses with clients on business strategy involving market research, segmentation, and execution.

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Angad Singh

Co-Founder & Finance Strategy Lead

Angad is an undergraduate student at Rotman Commerce at the University of Toronto where he is currently pursuing a Specialist in Management with a focus in finance. Angad works with clients on pricing analysis, benchmarking, market sizing, and competitive analysis.

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Kieron Dias

Consultant

Kieron is an undergraduate student at Queen's University studying Applied Economics. Kieron excels at pricing strategy and optimization involving internal and external business structuring.

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Diego Gonzalez

Lead Developer

Diego is an undergraduate student at the University of Waterloo studying Data Science. Diego brings strong experience in projects involving operational efficiency, process improvement, and website design, helping clients with optimization and structure.

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Tomas Roberts

Advisor and Consultant

Tomas is an undergraduate student at Rotman Commerce at the University of Toronto pursuing a Specialist in Management. He primarily focuses on business strategy and client facing outreach and engagement.

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Sahjin Ribeiro

Advisor and Consultant

Sahjin is an undergraduate student at the University of Waterloo studying Global Business and Digital Arts. He is passionate about operational efficiency and process improvement, and works with clients firsthand developing backend processes and operational workflow.

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