Client Project: Pricing Optimization & Brand Strategy
Our team worked with drobe, a digital closet and styling app, to help solve two problems with their pricing model and tiers as well as with their social media marketing campaign. When it came to their pricing, we evaluated their current subscription and token prices and did in depth research of their competitiors as well as with their industry, to determine the range for competitive pricing. From there, we evaluated drobe's current operating costs, revenues, and margins, to evaluate their breakeven points, fixed costs, and where we could create actionable change. As a result of this, we created a structured recommendation involving sensitivity analyses and detailed descriptions of our findings on what they should change their price points to be to ensure the best margins and competitive edge. We also created a brand new pricing model for them to follow that would best encourage conversion from users. Additionally, we helped drobe in creating a comprehensive branding and marketing strategy where we evaluated current trends and analytics to create a thorough social media campaign for them to follow that would best boost their engagement and conversion. Finally, we created a client presentation of all of our pricing and marketing findings to present to drobe.
"Sun Strategy Group provided clear recommendations and supported them with real analytics and research. What I liked is that when I pushed back on the direction I wanted to take it, none of their work went to waste. Their pricing applied regardless of which path I chose, and they had planned for that. On top of that they introduced marketing angles I hadn't considered, including a way to position the app that nobody in my category is pursuing. I left with a clearer picture of where I can take this than I've had since I launched."
Kareem Alkhiami - Founder of drobe.
